JPMorgan Brand

JPMorgan Brand

JPMorgan Chase is one of the most respected names in banking and finance. Eyethink is fortunate to have enjoyed a long running relationship with this institution. Partnering with Frame 360, Eyethink developed a comprehensive brand strategy for J.P. Morgan Private Client Services (PCS) including message and collateral architecture of sales materials and print ads. In order to maintain a high level of sophistication across multiple applications, Eyethink created a brand guidelines document which included rules for typography, color, imagery, and logo usage.With the new brand strategy defined, multiple pieces were created to help communicate it to J.P. Morgan clients. These included a set of brochures, pocket folder, and other stationery items.
A custom-made welcome kit was also designed to introduce new members to their J.P. Morgan Credit Card.
  • pocket folder
  • pocket folder detail
  • pocket folder with capabilities brochures
  • capabilities brochures
  • capabilities brochure detail
  • brand guidelines detail
  • brand guidelines detail
  • brand guidelines detail
  • elite credit card packaging
  • elite credit card packaging and materials