Wake Forest Wayfinding & Sign Plan

Wake Forest Wayfinding & Sign Plan

Wake Forest University commissioned Eyethink to conduct a review of its current wayfinding system in order to better understand the challenges facing visitors, students, faculty, staff and guests as they navigate campus and the surrounding neighborhood.

Work began with a detailed site survey
to become familiar with routes to campus, primary entry points, travel patterns within campus, landmarks and other features. This was followed by a comprehensive audit of all existing signage and wayfinding components (signage, maps and web-based navigational aids) and an evaluation of how these components worked individually and as a whole. Surveys were conducted with University faculty and staff, students and visitors to determine what types of problems
users encountered while trying to find their way to and around campus.

Our findings were compiled into a report that followed a typical visitor's journey beginning with getting directions online and ending with arrival at a specific campus destination. Special attention was paid to the process of parking, as we addressed unique situations related to the transition from vehicular to pedestrian wayfinding. At strategic points along the route recommendations were made to improve the user experience, achieve efficiencies and enhance the University's brand.
  • campus landmark
  • brainstorming
  • site features
  • page from report
  • page from report
  • sign options
  • exploration of details
  • sign layout
  • sign types
  • directory map
  • building identification sign
  • building identification sign
  • directory sign
  • directory sign
  • sign detail
  • sign detail
  • sign detail