Rockit Brand

Rockit Brand

Rockit, a subsidiary of Rockefeller & Company, provides a sophisticated technology platform combined with experienced professional service designed to address the unique needs of the ultra high net worth market. They asked Eyethink, along with business strategy firm, Frame360, to assist with research, re-positioning, brand articulation and design.

Initially known as Integrated Wealth Services, the company's proprietary software was called RockIT. Research revealed that the target audience referred to the company as "the guys
at rockit". We recommended to the management team that the company name should change to Rockit to reflect the innovative service offer and the cutting edge technology focus of
the business.

Eyethink created a visual
identity, printed collateral and interactive web site that brought the brand to life. We also designed and coordinated the fabrication and installation of the company’s new office lobby environment in Stamford, Connecticut.
  • identifier
  • pocket folder detail
  • pocket folder
  • brochure detail
  • brochure
  • identifier exploration
  • web site
  • web site
  • guidelines
  • training binder
  • corporate lobby
  • conference room
  • invitation
  • event banners
  • corporate shirt