NPI Brand

NPI Brand

New Product Innovations (NPI) is a collection of designers, engineers and manufacturing specialists with a common purpose—helping bring new product ideas to market. NPI wanted to grow their business but found it challenging to project a cogent, focused brand message given the diffuse nature of their offering.

Working with brand strategists Frame 360, Eyethink helped NPI define and articulate its brand—incorporating a compelling speed-to-market story while emphasizing the company's position as a design leader. We helped create a messaging architecture that involved using NPI's work to tell compelling stories relating to the various phases of their turn-key process.

We developed a new identifier and visual language that reinforced the new positioning.
Launch materials included a direct mail campaign, print collateral, sales materials and new web site.
  • identifier
  • direct mail detail
  • notecards
  • symbols set
  • web site home page
  • brochure
  • presentation graphics