Huntington Insurance Identity

Huntington Insurance Identity

As a result of the merger of Sky Financial Group and Huntington Bancshares,
Sky Insurance changed itís name to Huntington Insurance. Eyethink was asked to work with both groups to create a new visual identity, communications plan and supporting materials for the new organization.

A new logotype was created and a guide booklet was produced and distributed
to all Huntington Insurance employees. New brochures, stationery and other items were printed and directly shipped to each of the companies' regional offices to coincide with public introduction of the new name and brand identity.

Eyethink also served as a consultant for the design and implementation of new local office and corporate headquarter- interior and exterior signs.
  • logotype
  • stationery detail
  • name change guide detail
  • print collateral