Huntington Signage

Huntington Signage

Through acquisitions, Huntington had accumulated a diverse collection of new banking offices throughout their region. There was a need for an adaptable exterior sign program to brand these locations as well as new-build offices.
At the same time, increasing competition from the marketplace provided the impetus to consider updating and refreshing brand visuals to maximize
the differentiation and visibility of all Huntington banking offices and ATMs.

Eyethink surveyed and documented
a variety of banking offices and worked closely with Huntington staff and sign manufacturers to design a flexible system that met the needs of the all the diverse locations. The program included a new color palette, specifications for a variety of sign types and
sizes, and example implementation scenarios for typical structures and sites.
  • monument sign
  • banking office entrance
  • ATM graphics and color scheme
  • directional signage
  • building signage
  • ATM detail
  • site plan
  • building elevation drawings
  • sign type documentation
  • directional sign