Huntington Brand Guidelines

Huntington Brand Guidelines

Having recently undergone the process of defining its core vision and values, the banking and financial services company, Huntington, needed to update its brand communications to reflect a
new focus.

As part of a team that included branding experts, writers and the client, Eyethink helped develop the tools and strategies
to implement the new brand across a variety of media.

The key deliverable was a standards document in the form of an interactive guide. The format accomodates a wealth of information, is easy to update and minimizes waste and expense.
  • content screen
  • logotype screen
  • photography screen
  • structure screen
  • type screen
  • color section detail
  • content screen