Columbus Region Brand

Columbus Region Brand

As part of a new initiative to attract businesses to Central Ohio, The Columbus Chamber of Commerce sought to develop branded materials targeted
at site selectors nationwide. Following extensive research, it was decided to characterize the region as one where business, higher education and government interact to feed a dynamic commercial nexus. This idea of "catalytic connections" provided the direction for all subsequent creative work.

Eyethink joined a team that included strategists and advertising professionals to name the initiative and develop communications concepts. From there
we created an identifier and graphic language that formed the basis of a visual communication system that ultimately included stationery, print collateral,
web tools and direct mail.
  • identifier
  • print collateral
  • LiveWorkPlay web site
  • LiveWorkPlay web site section detail
  • LiveWorkPlay web site interactive map
  • identifier exploration
  • print collateral
  • illustration detail
  • LiveWorkPlay DVD & package
  • LiveWorkPlay note cards
  • LiveWorkPlay notecard package
  • LiveWorkPlay notecard detail
  • LiveWorkPlay HR tool
  • welcome graphics
  • illustration detail
  • fact book cover and spread
  • fact book spread
  • illustration detail