Case Western Reserve Wayfinding & Sign Plan

Case Western Reserve Wayfinding & Sign Plan

The urban setting of Case Western University presents many challenges
to visitors. Located five miles east of downtown Cleveland, the campus is surrounded by commercial areas, a park, residential neighborhoods, an arts district and a large hospital. Signs around campus lacked uniformity and the campus had become an increasingly difficult place to find and navigate.

The University asked Eyethink to perform a wayfinding and signage audit to better understand the challenges of navigating their campus. After surveying the site in detail, Eyethink followed the journey of a first-time visitor to campus, identifying along the way strategic opportunities to improve the user experience. Many types of users were surveyed and the results were analyzed
to help pinpoint specific challenges and issues to be addressed.

Eyethink's report made recommendations in several areas. To help demarcate campus, highly visible gateways were proposed at key entrance points. To unify the campus and strengthen the sense of place, we proposed adopting consistent forms and materials for lamp posts, trash receptacles, signs and other fixtures in the landscape. Specific recommendations for the type and placement of directional signs were detailed with illustrations
of prototypical layouts for a variety of sign types—all featuring a consistent visual language. These recommendations give the University a roadmap for creating changes to positively impact
the visitor experience.
  • Case Western Reserve University
  • campus map
  • page from report
  • page from report
  • page from report
  • detail from report
  • gateway concepts
  • gateway concepts
  • sign concept
  • detail from report
  • sign family concept
  • sign family concept