Hyatt Card Launch Materials

Hyatt Card Launch Materials

When Chase Card Services contacted
us with the opportunity to design a
new credit card for Hyatt, we jumped
at the challenge. Hyatt had recently refreshed their corporate brand and
we were given the opportunity to apply our experience with card design and affluent-brand communications across
a number of customer touch points.
The card design assignment involved perfecting both the appearance of the card, informed by focus group feedback, and the materials/manufacturing to achieve a de-bossed effect beneath the
laminated surface.

We developed a dimensional welcome
kit designed to deliver the card, related collateral, and an elite offer package
with enclosed premium, and saw all
of these items through from concept
to manufacturing.
In addition, we developed the customer web (micro)
site, customer e-mail communications, traditional direct-mail, Hyatt web site assets and all of the (Hyatt) on-property collateral.
  • Hyatt credit card
  • welcome kit
  • welcome kit detail
  • welcome kit detail
  • rewards brochure
  • rewards brochure
  • direct mail
  • direct mail
  • customer web site